Writing amazing Etsy product descriptions will help you and your products get noticed in the world, increase your sales and stack happy money in your pocket from helping people with your offerings! (YAY!)
If you have no idea how to start, this post has all you need! including some great Etsy listing tips so you can write amazing product descriptions for Etsy (or any other online marketplace) with confidence and ease!
This post may contain affiliate links, which means if you purchase through them, I can receive a small commission at no extra cost to you. Read the Full disclosure here.
How to create the perfect Etsy listing in 3 steps:
1. Create a straightforward title
To sell you first need to be found.
And, to be found and reach more of your perfect people the first step is to write the title for your product in the same way they would type it in Google if they were looking for a product like yours to solve their problems.
So, the title of your Etsy products doesn't have to be “clever” or “fun” it has to be clear and straightforward.
To discover popular terms (aka keywords) people use to find the type of products you sell, the Etsy search bar can be an easy way to start.
When you type something in there Etsy shows you a list of recommended search terms.
Those recommended searches show some of the keywords that people use when searching for something to buy and are a good starting point for inspiration, but that's not all you could use...
If you wanna make sure you pick the best keywords for your Etsy listings a tool like eRank can help you with that.
There you can see the exact numbers of how many searches each keyword has per month and also how many competitors are currently using those same keywords.
The Best keywords are the ones that have more searches than competitors, (or at least where the competition is not 10x bigger, especially for a new Etsy shop) so take notes of those keywords to include them in your title (and later in your description) because these babies will help your listing rank in searches.
Etsy Title Examples
If you sell wallpapers an Etsy title example using keywords could be:
"Removable Wallpaper mural with floral design for kids. Beautiful nursery wallpaper roll you can easily peel and stick. Samples available"
Pro tip: Use all the 140 characters (if possible) and if you feel stuck use Google and Pinterest to find more keyword ideas that will make your product more searchable (check out this post, to learn the techniques I use for keyword research on Google and Pinterest).
2. Show quality photos of your products
Now that you have hit the customer search intent lottery with a keyword rich title, it is time to make their jaws drop with great pictures of your product.
Let’s start with the basics...
Best image size for etsy listing
So, what size should Etsy images be? well, the recommended aspect ratio for an Etsy listing photo and thumbnail used to be 4:3, but with the latest update (August 2023) they changed it to square (1:1).
Etsy also asks for a minimum of 2000px, so it won't be blurry if someone tries to zoom in.
Meaning, your Etsy product image size should be 2000px x 2000px.
These Canva templates are ready for you to use with the NEW required size for Etsy.
So, if you need to update all your existing Etsy photos, a template can save you a bunch of time and effort!
Plus, using branded templates instead of just plain photos will give your shop a consistent and professional look that inspires trust.
How do I take good pictures for Etsy?
According to Pinterest, photos of products in lifestyle settings get more clicks.
If you can hire or collab with a professional photographer that’s amazing, but if not, then natural lighting and your phone can do wonders!
For outdoor pictures, around sunrise and sunset are the best time to take pictures.
It is known as “Golden Hour” or “Magic Hour.” Checkout this free app to see at what time exactly the next Magic hour is happening in your area.
If you prefer to take indoor pictures, do it close to a window and test throughout the day to see what time gives you the best results.
You can also create your own luxurious backdrop using peel and stick paper. Check out this marble one! You just need to add it to a plain surface or to a piece of plywood and boom! Cute, practical and stylish backdrops for your products!
If you're selling digital goods, then mockups are your besties! They makes your product look amazing and feel more “real.”
Take your Etsy Product descriptions to the next level with videos!
Etsy has the option to add a 5 to 15 second video to your listings! So when taking your pictures, remember to also record some mini clips.
The video won’t have sound on Etsy so think about how you can show its best features and ways it can be used.
Record your videos on high resolution (1080 or higher). You can film all 15 seconds in one take, or record different clips and then use iMovie on the computer or an app like Splice on your phone to stitch your favorite recorded parts together.
Pro Tip: Reuse these short videos to promote your products on Instagram stories, Tik Tok, Pinterest or the social media where your ideal client hangs out on the most! “If content is king, distribution is queen.”
3. How to write Etsy descriptions
Writing amazing Etsy product descriptions starts with knowing your ideal customer, how they are feeling at this moment, and how you can help them solve their problem with your product.
”If you don’t solve a problem, you don’t have a business”.
Once you identify the problem, focus on what they want and tell them how your product can help them achieve that.
Talk about the transformation your product could create in their life! And even better, if you can support your words with before and after photos or the video in your listing.
Then mention the features of your product, which is the more technical stuff like the size, format, etc.
To make product features more exciting and interesting link each one of them to a benefit. For example, Instead of saying “Size: 1 by 3 inches” say “It’s only 1 by 3 inches, so you can take it with you everywhere.”
A FAQS section is a great way to address objections and give people all the information they would need to know to make a decision to buy.
Don’t know what these objections or questions may be? Show your new product to family, friends and ideally potential customers, then take notes of all the questions they have.
This is an ever growing section, because once you publish your listing you will most likely get more questions from people looking at your listing, and you can go back to add the most relevant ones to your description.
If you are selling digital products it is also super important to mention that nothing physical will be shipped to them, because some people may not realize that.
Bonus Etsy listing tips to make your Etsy product descriptions crush it!
1. Know your ideal client, pay attention to the words they use. Then write your description like if you were talking to a friend and use the same words your ideal client use.
2. To make your Etsy product descriptions easy to read use:
- Short descriptive sentences.
- Bullet Points.
- Subheadings to address each section like “What are you getting” or “How does it work.”
3. Integrate the keywords you found from the search bar or keyword tool along your description in a natural way.
4. Sprinkle a couple of sensory words to help your product come alive in people’s mind like if it was in their hands. Sensory words are all those that appeal to the five senses, for example: radiant, crunchy, soft, juicy, fragrant, etc.
Like Maya Angelou once said:
“People may forget what you said, but they’ll never forget how you make them feel.”
5. Use all the tags. Etsy listings have a special section where you can use up to 13 “tags” per item. Those tags are your opportunity to include a word or short phrase that describe your product using once again...keywords!
Each tag is a chance to match with a shopper’s search, so use some of the keywords found in your research but aim for the most descriptive ones.
Use 2 or 3 word tags and add things like: materials, techniques, who it is for, shopping occasions or solution-oriented attributes.
But...How do I get to know my ideal client better?!
If you are thinking ok this is great, but Lore, how do i get to know my ideal client’s struggles, words, and questions if i'm just starting?
Well, the ideal is to interview someone that represents your perfect customer, but if you don’t know anyone yet to help you with that, here are 3 of my favorite places to look for your ideal client’s struggles online:
Blog or Quora comments.
Find articles that your ideal client would be reading and check the comments section! A lot of people voice their pain points and questions over there. Take notes and think of how your products can help ease those problems.
Facebook groups are another great resource to read people’s comments and questions but also to go and ask them directly!
Yep, the place that apparently has all the answers! Lol
Try googling “Struggles of [Your Ideal Client]” Chances are someone has already written an article talking about their struggles or has interviewed several people in your niche talking about it.
For example if your ideal customers are college students, it would look something like this:
Easy right?! By using any of those 3 methods you will have a ton of ideas to start with! 🙂
What's next? The Etsy description template!
Let's start making the magic happen and implement all the things you learned today, using the Etsy product description template.
“The distance between dreams and reality is called action,” so let’s make this happen!
This Notion template walks you through each step of crafting amazing Etsy product descriptions with ease!
It has 3 different sections:
PART 1: GETTING CLARITY
A place to jot down all the important details you need to add to your listing, so you can create on point descriptions that speak to your clients, making them want your product NOW!
PART 2: ETSY product description TEMPLATEs
If you think writing doesn’t come naturally to you, I hear you!
That’s why I'm a big fan of templates - they make writing feel like a game, and this baby will give you all the ignition you need to create an outstanding product description!
With this product description template, all you need to do is fill in the blanks in the first part, and it will automatically do two things:
1. Template for humans: Creates a product description for you to review and add little tweaks!
2. Prompts for A.I: Crafts a master prompt to use in chatGPT or Notion A.I. to help you write compelling description for your product.
It works whether you have a physical or digital product to sell.
PART 3: RESOURCES
As if the first two parts weren't enough, here are even more goodies for you to up your product description game:
- Etsy shop policies templates: Take a look at 15+ different examples of disclaimers and policies that you should definitely consider using for your shop. These templates can help you communicate your policies clearly and professionally to your customers.
-Common Pain Points Page: Are you having trouble identifying the struggles and negative emotions that your potential customers may be experiencing? Here are the top 25 negative emotions that we as humans always try to avoid.
-Benefit Builders: A list of 40+ words that can help you come up with cool things to say about your product and the results customers can expect from it.
-Sensory Words Page: A library of positive adjectives and descriptive words that can bring your product to life in your customers' minds.
-Keyword Lists: An exclusive invite (not available anywhere else) to sneak a peek at my treasure trove of keywords. These are the low competition, high search volume gems that I've found after spending countless hours researching.
And there you have it! Are you excited to get discovered and start making sales? This Etsy listing template is all set and ready for you to use!
You can either grab the product description template on its own, or go for the full Etsy listing planner template, which includes even more features to help you become the most organized Etsy seller ever!
Wrapping it up
Marketplaces like Etsy are amazing for traffic because they have tons of people visiting every day! However, I highly recommend you to also create your own website's shop and take payments using something like sendowl or ThirveCart (my favorite, because their unique "one time payment" that saves you a lifetime of commissions!)
Having your own online shop gives you full control over it and can potentially save you some money on fees. *wink wink*
You can always have your own shop and still keep your Etsy shop, this way you give people more ways to find you and buy from you! 🙂
Being an entrepreneur is a wild ride, so remind yourself that having a business doesn't make “You” the business.
Remove yourself from the product you are selling and become OBSESSED with the problem you are solving.
It will make things 100x more light and fulfilling.
Love ya and I want to see you win!!
P.S. You can save and get ALL the branding templates for your shop (banners, icons, photo listings) and the Etsy planning template at a special discounted price when you buy them together here!
P.P.S. Creating helpful content related to your products can get you more eyes on your business, that's why having a blog is one of the best marketing strategies you can try for your Etsy shop! Checkout my step by step guide for how to start a blog here.